CHAY

Branding

CHAY Los Angeles boutique logo design — brand identity
CHAY Los Angeles boutique storefront — lifestyle and artisanal goods shop
CHAY boutique product display — branded lifestyle merchandise, Los Angeles
CHAY boutique business card design — brand identity collateral
CHAY branded bracelet by Kathleen Whitaker — handmade jewelry, Los Angeles boutique
CHAY boutique interior with branded goods — Remodelista feature photo, Los Angeles
CHAY branded clothing hangers — retail identity design, LA boutique
CHAY boutique interior with branded goods — Remodelista feature photo, Los Angeles

CHAY is an LA-based boutique built around a philosophy of quiet utility — clothing and objects designed to last.

The brief was straightforward: nothing loud, nothing trendy, nothing that would date. The resulting identity was featured in Remodelista, one of the leading publications in design and architecture.