Columbia Grammar & Preparatory School has been educating New York City students since 1764 — making it one of the oldest independent schools in the country.
When the school approached a full rebrand for its 250th anniversary, the work spanned logo redesign, lamppost signage, and a suite of print and marketing materials installed across the Upper West Side campus.
The brief wasn’t about modernizing for its own sake. Two hundred and fifty years of history is an asset, not a problem to solve. The work had to honor that without looking like a museum exhibit.