Columbia Grammar

Columbia Grammar & Preparatory School has been teaching New York kids since 1764, which makes it one of the oldest independent schools in the country. For its 250th anniversary, the school did a full rebrand. The work covered a logo redesign, lamppost banners and a suite of print and marketing pieces across the Upper West Side campus.

The goal wasn’t to modernize for the sake of it. Two hundred and fifty years of history is an asset. The work had to honor that without looking like a museum exhibit.