MY MOUNT SINAI CAMPAIGN
The My Mount Sinai campaign focused on the services Mount Sinai offers south of 34th Street in Manhattan.
Urgent Care, Cardiology, Breast Cancer, Thyroid, Urology, and Gynecologic Cancer were the specialties highlighted.
Print and digital ads appeared in local publications that linked to a vanity URL site.
There was also a Station Domination where we purchased all the ad space in the busy Union Square subway station.