Orchard Street

Orchard Street Custom Nike Dunk
Orchard Street Custom Nike Dunk Posters on New York city walls
Orchard Street Custom Nike Dunk Posters on New York city lamppost
Orchard Street Custom Nike Dunk Posters pasted on New york City wall

Designed logos and graphics for tees for the popular, New York city streetwear brand, worn by various celebrities.

Created posters for a guerilla campaign for the brand. Limited to 30 pairs, the shoes were placed around Manhattan and tossed over lampposts. Obtaining a pair meant finding the location and climbing the posts to get them. Repeated the campaign a year later, with a different design sneaker .

The campaigns made the shoes a rare collectors’ item. Even being sold on Sotherby’s for $11,000. Ebay ranked this custom nike, #3 top Dunk of all time.

Virgil Abloh Designed colorways of Louis Vuitton sneakers as an homage to the shoes.

Ironicly, a collaborative capsule collection between a Pheonix Streetwear store and and Nike, branded “Wanted” posters as an homage.

 

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