Orchard Street

I designed logos and tee graphics for Orchard Street, the New York streetwear brand, and a long list of celebrities wore them. I also made the posters for its guerrilla sneaker campaign.

We made 30 pairs of custom Nike Dunks and tossed them over lampposts around Manhattan. To get a pair, you had to find one and climb the pole. A year later we did it again with a new design. The scarcity was real and so was the hunt, and downtown’s streetwear crowd could tell. One pair later sold through Sotheby’s for $11,000, and eBay ranked it the #3 Dunk of all time.

Virgil Abloh designed Louis Vuitton sneaker colorways as a homage to the shoes. A Phoenix streetwear store’s capsule with Nike even borrowed our “Wanted” posters.