El Da Sensei

I designed the first two studio albums for El Da Sensei, one half of the influential hip-hop duo Artifacts. His debut, Relax, Relate, Release, is widely seen as a “true school” record that captures the underground.

We shot the photos around his hometown of Newark, New Jersey. That was the brief, really. El’s audience knows where the music comes from. His second album, The Unusual, is the one a lot of fans call his “unleashed” moment.