El Da Sensei

Designed the first 2 studio albums by rapper El Da Sensei, a member of the influential hip-hop duo Artifacts.

His first album, Relax, Relate, Release is widely recognized as a “true school” hip-hop project that captures the underground essence. We did the photoshoot throughout his hometown of Newark, New Jersey.

Shooting in Newark wasn’t a location choice — it was the brief. El’s audience knows where the music comes from.

His second album, The Unusual is considered by many fans to be his “unleashed” moment.