Mount Sinai Email
26+ million patient emails in 2026 YTD, with a 68% average open rate. That’s over double the healthcare industry average.
Role Design, template system
Platform Salesforce Marketing Cloud
Audience Patients, physicians, employees
Years 2017 to now
What I led
- The modular email template system in Salesforce Marketing Cloud. I built it and I still maintain it.
- Patient emails for all seven hospitals.
- HealthCast, the patient newsletter.
- Emails for physicians and employees, plus seasonal pieces like the holiday email.
How I approached it
Patients, doctors, staff
The same setup sends to patients, physicians and employees. They want very different things from Mount Sinai, and every email still has to look like it came from the same place.
Built from modules
I built a modular template system in Salesforce Marketing Cloud, and I still maintain it. Seven hospitals pull from the same pieces. None of their emails reads like a form letter.
Motion that survives the inbox
Most email apps won’t play video. So the motion in pieces like the “Together, We Find A Way” holiday email comes from animated GIFs, designed so the first frame still works if the animation doesn’t.
HealthCast patient newsletter
68%average open rate (2026), more than double the healthcare average.
26.2MHealthCast patient emails sent in 2026 YTD.
3.2%Click-through rate. 52% higher than the healthcare benchmark.
MyMountSinai and service-line emails
One App for All Your Health Care Needs
Loved by Many, Made for You
Your Health, On Your Schedule
“Skip the wait” MyMountSinai app email
One App for All Your Health Care Needs
Loved by Many, Made for You
Your Health, On Your Schedule
Health System President holiday email
Recognition
- 2022 Gold · Email SeriesHealthCast Patient Newsletter · Healthcare Digital Marketing
- 2021 Silver · Email SeriesHealthCast Patient Newsletter · Healthcare Digital Marketing
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