Mount Sinai Display + Social

Display and social campaigns for the health system and medical school. The brief was to reach New Yorkers who weren’t already Mount Sinai patients. The work ran across programmatic, paid social and native placements, so it had to meet clinical standards and still stop a scroll.

Right after the “Which Hospital You Choose” campaign launched, traffic to the Mount Sinai homepage rose 20%. New users went up 35%, branded search 8% and organic search 29%.