The campaign goal was to establish Mount Sinai as the health system of choice in downtown Manhattan. Known for it’s upper east side campus, we wanted to show our services are everywhere.
The campaign coincided with major renovations and the opening of the new Mount Sinai Union Square urgent care center.
A major component of the campaign was a “station domination” at the Union Square subway stop, where ads covered nearly every available surface.
Supporting website and email communication hammered the point.