Spitkicker

De La Soul created Spitkicker to promote projects for artists like Dave Chappelle, Kanye West, MF DOOM, Talib Kweli and Mos Def. I was Art Director from 2002 to 2006.

Hip-hop was moving online and nobody had figured out what that should look like yet. The audience was sharp and the artists were credible, so the design had to be both. The site and community drew 250,000 visits a month, and the newsletter went to 150,000+ subscribers with interviews, concert news, contests and photos. We also ran celebrity-hosted events, a SiriusXM show, online artist chats and concerts.