East Harlem born.
Brooklyn based.

Sam Wilson, creative director in Brooklyn. Leading brand and digital for Mount Sinai’s seven hospitals and medical school.

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Portrait of Sam Wilson, creative director, against a blue background

BFA, Syracuse University

Mount Sinai  /  Nike  /  NBA  /  Target  /  Showtime  /  New Era  /  Sean John

Selected work

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Digital · 2017 to now

Mount Sinai Web

Creative direction and UI/UX across seven hospitals and the Icahn School of Medicine. The job: make a complicated system feel navigable.

109M+website pageviews a year

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Email

Mount Sinai Email

52% open rate on 26.5M patient emails in 2025, more than double the healthcare average. One modular system for seven hospitals.

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Nike 'Post More Skills!' orange tear-off poster on a city street

Out of home

Nike

Tear-off flyers and stopwatches that built a crowd for Nike’s Westchester store opening.

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NBA Store 'Ball This Fall' ad in a newspaper

NBA

Showtime

Brooklyn Hip-Hop Festival

New Era

Native New Yorker. Twenty-five years in.

Started at agencies and in the music business. Ran my own studio, With A Mouse Design, for eight years. Since 2017 I’ve led creative for Mount Sinai’s digital ecosystem.

  • 2017 to nowCreative Manager, Mount Sinai Health System
  • 2009 to 2017Creative Director, With A Mouse Design
  • 2008 to 2009Sr. Art Director, Project 2050
  • 2006 to 2007Art Director, Showtime Networks
  • 2002 to 2006Art Director, Spitkicker

Open to creative director roles in New York.

[email protected]

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