Partnered with Target to a activate co-branded event to celebrate the album release for Hip-Hop legend,
To honor the moment,
we developed a theme that paid tribute to the career of the A Tribe Called Quest member.
Tactics included a VIP step and repeat and an artistic installation of vintage televisions that broadcasted past music video footage.
The highlight of the event was a custom 32’ x 9’ installation of memorable Q-Tip lyrics visualized and inspired by his music career.