Creative direction, design implementation, and UI/UX for 8 Hospital healthcare system and Medical School with 12 million + website visits a year.
2020 WebAward winner for Outstanding website for COVID-19 mini-site. The site is at the forefront of informing the public, patients, and staff with facts, news, and important updates during the COVID-19 pandemic.
Digital display and social campaigns for the Mount Sinai Health System and Medical School.
Directly after the launch of the “Which hospital you choose” campaign, website traffic to the Mount Sinai homepage rose 20%. New users increased by 35%, branded search by 8%, and organic search by 29%.
Marketing and advertising campaigns for the Cable television network. This resulted in 58 million net impressions and an estimated total media value of $1.5 million. Subscriptions increased by 22.5% from the previous quarter.
Designed ads for the flagship NBA Store in New York City. Created initial concepts for the NBA’s environmental initiatives program and a subscriber-only newsletter.
New Era Cap consumers uploaded photos of them wearing New Era Caps for the “Are you part of the New Era?” campaign. Some of these fans then participated in photo shoots resulting in 100+ individual creatives.
“New Era fits in a whole new way” campaign focuses on introducing the new apparel line using the already familiar look of the existing headwear campaign for the 100-year-old headwear company.
Collaborated on an initiative dedicated to advancing the tradition, culture, and aspirations of Historically Black Colleges and Universities.
Supporting initiatives included celebrity-hosted events, an online community, a SiriusXM satellite radio show, online artist chats, concerts, and charitable events.
