Mount Sinai
Mount Sinai Digital
Mount Sinai Health System Digital
Digital display and social campaigns for the Mount Sinai Health System and Medical School.
Directly after the launch of the “Which hospital you choose” campaign, website traffic to the Mount Sinai homepage rose 20%. New users increased by 35%, branded search by 8%, and organic search by 29%.
Nike
Nike
Guerrilla campaign that built awareness for store openings in Westchester and Connecticut, through street teams and giveaways.
The first phase consisted of street team posting tabbed flyers in the target areas.
Phase 2 involved street team handing out branded stopwatches with lanyards with information.
At the opening, was time-based contests and celebrity guests.
Target
Target
Partnered with Target to a activate co-branded event to celebrate the album release for Hip-Hop legend, Q-Tip.
To honor the moment, we developed a theme that paid tribute to the career of the A Tribe Called Quest member.
Tactics included a VIP step and repeat and an artistic installation of vintage televisions that broadcasted past music video footage.
The highlight of the event was a custom 32’ x 9’ installation of memorable Q-Tip lyrics visualized and inspired by his music career.
New Era
New Era
New Era Cap consumers uploaded photos of them wearing New Era Caps for the “Are you part of the New Era?” campaign. Some of these fans then participated in photo shoots resulting in 100+ individual creatives.
“New Era fits in a whole new way” campaign focuses on introducing the new apparel line using the already familiar look of the existing headwear campaign for the 100-year-old headwear company.
Collaborated on an initiative dedicated to advancing the tradition, culture, and aspirations of Historically Black Colleges and Universities.
Spitkicker
Spitkicker
Spitkicker raised awareness and promoted projects for artists and personalities like Dave Chappelle, Kanye West, Michael Rapaport, MF Doom, Talib Kweli, and Mos Def.
Supporting initiatives included celebrity-hosted events, an online community, a SiriusXM satellite radio show, online artist chats, concerts, and charitable events.
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