New Era Cap consumers uploaded photos of them wearing New Era Caps for the “Are you part of the New Era?” campaign. Some of these fans then participated in photo shoots resulting in 100+ individual creatives.
“New Era fits in a whole new way” campaign focuses on introducing the new apparel line using the already familiar look of the existing headwear campaign for the 100-year-old headwear company.
Collaborated on an initiative dedicated to advancing the tradition, culture, and aspirations of Historically Black Colleges and Universities.
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